Thursday, June 12, 2008

Of Beer and Hostile Takeovers

If the Belgian-Brazilian brewer InBev wants to buy Budweiser - that's their problem. As for any patriotic defenses of the American-brewed "king of beers"? Andrew Leonard at Salon sums it up much better than I ever could (excerpt below):
For true beer-lovers across the world, Budweiser is a joke. It's embarrassing. Since when does America mean watered down pablum, forced down the throats of an unthinking populace by sheer power of mass marketing muscle? Since when does America stand for homogenized, lowest-common denominator swill? Michelob? Busch? These are not the names of American patriots -- these are signposts of the triumph of a particular strain of capitalism in which true identity and taste are sacrificed in the service of gaining greater market share.

If we're looking for real American icons that represent the grandest traditions of our founding fathers, who threw off foreign rule so they could stand independent and seek their own destiny, we have to search elsewhere than in the realm of giant conglomerates with humongous Super Bowl advertising budgets. I'm talking homebrewers, microbreweries, and those brave, privately-owned breweries that have yet to sell out to the false dream of "going public" -- and all the betrayal of brewer freedom that such slavery to the market implies.
Well said!

1 comment:

Ryon said...

you should be busting that out in a pub on the 4rth next month. With a pint over your heart.