Beer: How Cold Is Too Cold?

Any true beer lover already knows this - well, maybe not the exact numbers, but he/she definitely has a feel for the right temperature range - super-cold beer doesn't always mean good-tasting beer. [The simple equation: colder = less carbonation = less aroma/taste] So the coldest beer in Baltimore, as found by the City Paper, at 30.2F? Waaaay too cold for a decent beer. Probably just right for Bud Ice; almost no chance that you'll actually have to taste it!

Of course, that helps explain why brands like Coors Light trumpet their cold-indicator bottles and cans. Some small amount of credit should be given to the marketing geniuses at Coors, though; at least their thermochromatic ink activates within the correct temperature range for lagers.